Estimated commitment: 4 hours · 3 video lessons · 6 applied modules · 7 scenario assessments · capstone
Outcome: Define how AI changes customer value economics and competitive advantage.
This executive learning pathway combines concise lessons with decision fieldwork, applied scenario checks and findings from the learner’s own organisation. Progress is measured through a voice baseline, six module checks, a final assessment, an applied capstone and a post-course reassessment.
Modules: Business model → Customer value → Process economics → Data advantage → Portfolio choices → Value capture
Applied support: AI value-creation thesis, supported by a course-specific leadership toolkit and a gated, verifiable certificate.