Estimated commitment: 5 hours · 6 video lessons · 6 applied modules · 7 scenario assessments · capstone
Outcome: Build a governed AI-enabled growth and customer-intelligence portfolio.
This executive learning pathway combines concise lessons with decision fieldwork, applied scenario checks and findings from the learner’s own organisation. Progress is measured through a voice baseline, six module checks, a final assessment, an applied capstone and a post-course reassessment.
Modules: Customer insight → Content operations → Personalisation → Experimentation → Brand and trust → Marketing operating model
Applied support: AI-enabled marketing growth plan, supported by a course-specific leadership toolkit and a gated, verifiable certificate.